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Malaysian auto parts manufacturer PHN visited Risong Technology

2024-01-03

A few days ago, Shazali Yusoh, general manager of PHN Industry Sdn Bhd (referred to as PHN), a leading auto parts manufacturer in Malaysia, visited Risong Technology. Sun Zhiqiang, chairman and president of Risong Technology, Zhang Jun, general manager of subsidiary Risong Hokuto, and relevant technical personnel participated in the reception. The two sides conducted in-depth exchanges on the development and technological innovation of the intelligent manufacturing industry for auto parts, and further explored opportunities for industrial cooperation.
 

Figure: Sun Zhiqiang, Chairman and President of Risong Technology (left) Shazali Yusoh, General Manager of PHN (right)

Established in October 1990, PHN is a pre-eminent manufacturing specialist in Malaysia, specializing in the manufacture of metal-based components, modules and molds, providing high quality services for automotive parts stamping, roll forming, welding assembly, mold manufacturing and electrical and electronic fields. It is a chassis manufacturer of major automotive brands and core models in Malaysia, and plays a pivotal role in the production of parts and modules for medium and large automotive vehicles.
 
In recent years, ASEAN has become one of the fastest growing regions in the world in terms of car sales and is the sixth largest car market in the world. According to the ASEAN Automobile Federation data, passenger car production in the six Southeast Asian countries in 2022 will be 2.665 million units, an increase of 27.2%. Malaysia, Indonesia and Thailand account for 92% of the total market share in Southeast Asia.
 
At the same time, the current global new energy vehicle companies are setting off a boom of "going to Southeast Asia to build factories", and ASEAN has gradually become the main market for global automobile companies to explore business opportunities. According to the International Renewable Energy Agency forecast, by 2025, the sales of new energy vehicles in Southeast Asia will increase to 10 million.

Figure: Smart flexible production line for new energy vehicles provided by Risong Technology

In the exchange, President Sun Zhiqiang introduced to PHN General Manager Shazali Yusoh and his delegation the enabling positioning and strategic planning of Risong Technology in the robot, machine vision, industrial software and intelligent manufacturing industry, focusing on the innovation and standardization of Risong technology in technical solutions, control systems, equipment, processes, digitalization and other aspects. And further elaborated that intelligent production line is the foundation of digital workshop and digital factory, is an important link connecting industrial big data and physical manufacturing, and provides a new path for the transformation and upgrading of manufacturing industry.
 
In a highly competitive market environment, capacity integration and intelligent manufacturing have become key strategies for industry development. The establishment of intelligent manufacturing production lines for auto parts and the construction of intelligent factories not only help to improve production efficiency, optimize production processes, reduce labor costs, but also accurately predict production progress, effectively support enterprises to develop more reasonable production plans, achieve efficient use of energy, materials and other resources, green energy saving.
 
At present, the green transformation of the automobile industry is a global trend, and new energy and new technologies continue to stimulate new momentum. Intelligent manufacturing makes the industrial structure "light", the development model "green", and the living environment "beautiful". As a robot and intelligent manufacturing overall solution provider, Risong Technology is exploring cooperation with Southeast Asian manufacturing enterprises to provide strong technical support for the world and promote the digital, intelligent and green development of the new energy automobile industry.